Apple to Woolworths: Your New Logo Is Too Apple-y
How close is too close in design? What are the legal implications, such as trademark infringement? What are the ethical implications, such as using someone else for inspiration vs. direct copying? Most designers openly admit using other work to inspire color selection, form, lines, etc. How inspired can you get before you're ripping someone else off?
Monday, October 5, 2009
Apple to Woolworths: Your New Logo Is Too Apple-y
Subscribe to:
Post Comments (Atom)
2 comments:
If Apple is really serious about protecting its brand, it should sue nearly every consumer electronics company for the remarkably iPhonesque (or Macbookesque) look their products seem to be taking on.
http://gizmodo.com/5375232/htcs-only-actually-interesting-windows-mobile-65-phone-isnt-coming-to-the-us
http://gizmodo.com/5370592/hp-envy-13-review-the-macbook-imitated-not-duplicated
By the same logic, they should be suing Applebees as well.
I think the design copying issues are hard to define. Because so many of the same ideas are floating around, whether they are stolen or not, there is bound to be overlap. I think the main thing to focus on is how the trademark is used and applied to the company rather than the simple logo and what it looks like. If you go after the graphic/logo, it could be a never-ending goose hunt with no winners, just lots of money spent on battling ethics that are unclear from the start.
Post a Comment