Looks like the recession may cutting into chatter about the upcoming Super Bowl ads. Discussions are down, according to Ad Age and others.
What does this mean for these spots? Does it make the massive investment less worth it? How much does this buzz help a brand?
Friday, January 30, 2009
Super Bowl Ads and the Blogosphere
Posted by
Katy Culver
at
5:47 AM
1 comments
Labels: ad age, advertising, blogs, branding, super bowl
Friday, February 22, 2008
Heckling at Home
Excellent blog addition from a 202er:
1. read this CapTimes story about an alleged crime in the dorms
2. read this response to it on the Critical Badger blog
3. digest the debate in the blog comments
4. weigh in through our comments
The poster sent this as an accompaniment to the Discussion Arena reading on digital heckling. What do you think of the response here?
Posted by
Katy Culver
at
11:46 AM
8
comments
Labels: blogs, capital times, crime, critical badger, facebook
Friday, October 12, 2007
Is Anything Private
The Poynter Institute's e-media tidbits highlighted a problem I've been considering a lot lately: in the digital age, is any communication private anymore?
Poynter points to a recent case involving an e-mail exchange between a reporter and reader, which the latter then posted to her blog without informing the reporter or providing context.
Last spring, I spoke with an editor who was mortified when what appeared to be a private conversation about an ethical lapse ended up racing around some blogs like a forest fire (a reader rep had said in private that an incident was a "f***ing trainwreck" ... you can imagine how dismayed she was when her colleagues saw that characterization in print).
You can circulate what I say in lecture, copy and paste parts of my e-mails, visit me in office hours and blog about my comments, all largely without context. The Web has the power to convert private exchanges into public stories.
When everyone can be a publisher, is anything private? What does this mean for us as a society? Is it helpful, e.g. does it strip away layers of secrecy that cloak problems? Does it hurt us, e.g. make us less open to conversation and deliberation?
Posted by
Katy Culver
at
7:54 AM
2
comments
Labels: blogs, e-mail, media effects, poynter, privacy
Monday, September 10, 2007
"Blogging" vs. "Reporting"
A Washington Post columnist wades into the debate over "what/who is a journalist" with a take on the blogger who tried to "out" Larry Craig. http://www.washingtonpost.com/wp-dyn/content/article/2007/09/05/AR2007090502519.html?hpid=news-col-blog
From high atop his Adams Morgan apartment building, Michael Rogers decides who is living a lie and who may be turning toward righteousness.
Then, with a few words sprayed onto the uneven ground between gossip and journalism, he turns a life upside down. Or he offers absolution, remaining silent if he believes the person in question has a good heart.
This isn't a new debate. Newspaper companies fear losing revenue to the Web and newspaper reporters fear losing readers to it. Bloggers can be a threat.
But beyond that is the more central question Fisher is trying to get at: what is "journalism" and does it deserve higher esteem than blogging?
What do you think? What is it? What kind of regard does it deserve? As I said in lecture, I think challenges to legitimacy are a greater threat to journalism than declining revenues. Are news organizations earning their legitimacy?
Posted by
Katy Culver
at
5:54 PM
1 comments
Labels: blogs, legitimacy, newspapers, washington post