Jerry's Kids

Here's an interesting op-ed from The Washington Post (for those of you new to them, an op-ed is usually an opinion piece in a newspaper not written by its standing editorial writers ... it voices an opinion not necessarily shared by the paper's editorial board).

http://www.washingtonpost.com/wp-dyn/content/article/2007/08/31/AR2007083101273.html?nav=hcmodule

What do you think of his point? Do fundraising efforts like this communicate a notion of helplessness? How else might we raise money for causes?