Illness and a public face

Steve Jobs took a medical leave from Apple a few weeks ago. Wild speculation that his pancreatic cancer -- widely considered deadly -- is back. No confirmation whatsoever.
What is his obligation to Apple stockholders? Should he have to disclose private medical information? How did Apple handle the situation? Did the strike the right balance between his privacy and others needs? Should they have been more forthcoming? What are the financial implications and do they matter?

What's Your Candidate?

Great blog addition from a 202er this morning:
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Hi Katy,

I found this story through the NY Times and it reminded me a lot about today's lecture and the several Mac vs. PC examples we heard today. I thought you might find it interesting how these technologies are becoming representations for entire genres, demographics, styles, etc. and how one writer used them to contrast Obama and Clinton in this article.
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What do you think? Do the styles of the two platforms fit the styles of the two candidates? And then what would John McCain and Mike Huckabee be? We've talked about branding in marketing. How are the candidates brands faring in your opinion?

Interactive and Advertising

OK, I'm putting this post up at my own risk, knowing that by the time you follow the link, the digital ad will likely have changed ... but here it goes.
Apple did a digital media buy on the front page of the NYT online today. It features a sidebar ad that interacts with a banner across the top below the masthead.
We all know I'm a cardinal among the Mac faithful, but I'd like to know what you think of this ad creatively and strategically. Does it make sense visually? Would you ever play it to get the interaction to work? Does it motivate you to buy? Do you think you're part of their target? Does digital make sense here? Does a buy with the Times make sense?
And I'll pull my soapbox out one final time this semester. If you're in strat comm and not thinking about digital, you are missing the biggest boat in the ocean right now.

Kid Creates Apple Ad

Lots of buzz in the marketing world these days regarding consumer-generated content. The theory is something like open-source in the computer world: the more people you let in on the creative process, the more likely you are to get new ideas and great advertising.
The problem is that you also get lots of dreck. Katy and the Culver kids tried creating an ad for Dove and while my 4-year-old looks darned cute, it isn't exactly something that would move a lot of soap.
So this week, Apple went live with a revamped version of an idea generated by an English student. I'm a fan. What about you? Think this is the future of advertising, consumers creating messages?
Note that this is also an "old media" story. The kid stuck his original on YouTube in mid-September and by mid-October, he had 2,000 hits. The New York Times put it in Stuart Elliott's column (on an inside page, mind you) and in less than 12 hours, the spot went to 20,000 hits. It's now at about 340,000.
Pieces like this often need the support of the (gasp) the "mainstream media." Now, if entities like the NYT can just figure out a way to make money off that hit-generating...