OK, this is really fun. Look at the innovation from marketers at Holiday Inn Express. They found a way to tie into the interest and energy about the primary campaigns with an interactive branding message. You can highlight a candidate and find out how much he or she would have saved by staying at their hotels instead.
This is edging into an area of interactive that tries to get users to play games to keep them on a site and attending to a message. It happens in news too. It also emphasizes viral, not paying to get a message out but making it interesting enough to get people to forward it for you (much as I'm doing here).
Is this effective? Would you share it?
Tuesday, February 12, 2008
Cool Digital Strat Comm
Subscribe to:
Post Comments (Atom)
3 comments:
I don't think I would share it. I mean, the money they could have saved by staying at the Holiday Inn doesn't really matter much to me.
However, the site did keep my attention for a while, and my roommate and I got a good laugh at some of the faces the characters make when they see the difference. I think if people stumble upon the site, it could be effective for Holiday Inn, but I don't imagine it will be very viral.
Interesting idea, but gets old quickly.
I guess I just question how much replay value that simple meter has. I really like the concept, but viral advertising requires a process that has a more satisfying 'game' attached to keep viewers on the site longer than a click or two.
Clever concept though.
Post a Comment