Friday, January 30, 2009

Super Bowl Ads and the Blogosphere

Looks like the recession may cutting into chatter about the upcoming Super Bowl ads. Discussions are down, according to Ad Age and others.
What does this mean for these spots? Does it make the massive investment less worth it? How much does this buzz help a brand?

1 comment:

Anonymous said...

The part about it backfiring makes sense, makes you wonder if consumers will actually be turned off by the big corporations that choose to spend that sum of money on an advertisement. Besides, the ones that can afford it probably already have their name solidly branded, do they really need to do this?