Thursday, January 31, 2008

Journalism and Entrepreneurship

Interesting piece on PBS today about young journalists needing to think like entrepreneurs and journalism schools failing them in that. (It talks exclusively about reporting, but I think it applies equally to strategic communication.)
I say a lot of things consistently in J202 ("accuracy isn't everything, it's the only thing" and "credibility is a fickle dance partner"), but one of the things I'll say to you often is that I'm not helping you learn to meet the bar of the professional world. I'm goosing you to raise it.
UW has an interesting entrepreneurship effort going on right now. You might want to check it out.

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