Accuracy in Advertising

A local example of how inaccuracy can bite you. Those ads cost a pretty penny to make and to run, yet their effectiveness has been significantly diminished by the simplest of errors. Media coverage of the mistake has outstripped the attention the spots may have earned on their own.
Makes a 10-point deduction for fact errors in J202 look like chump change. You've asked me repeatedly if we had a "10 Commandments of Media Ethics," what would be the first one. I'm nothing if not consistent: in news and strat comm, above all things, get it right.