an interesting blog post here
http://www.plasticbag.org/archives/2007/08/the_vatican_on_the_et/
It covers the Catholic Church's attempt to provide ethical guidelines for advertising, e.g.:
- Advertisers are morally responsible for what they seek to move people to do.
- It is morally wrong to use manipulative, exploitative, corrupt and corrupting methods of persuasion and motivation
- The content of communication should be communicated honestly and properly.
- Advertising may not deliberately seek to deceive by what it says, what it implies or what it fails to say.
- Abuse of advertising can violate the dignity of the human person, appealing to lust, vanity, envy and greed.
- Advertising to children by exploiting their credulity and suggestibility offends against the dignity and rights of both children and parents.
- Advertising that reduces human progress to acquiring material goods and cultivating a lavish lifestyle is harmful to individuals and society alike.
- Clients who commission work can create powerful inducements to unethical behaviour.
- Political advertising is an appropriate area for regulation: how much money may be spent, how and from whom money may be raised.
- Advertisers should undertake to repair the harm done by advertising.
The blogger asks, "I wonder if anyone has had the nerve to turn these into a simple ten commandments of advertising?"
What do you think some of the "thou shalt nots" would be if we had a 10 commandments of strategic communication? Can you think of any ads that violate something you'd consider to be a central principle? (post a link for everyone to check out) Personally, I was troubled by this campaign: http://www.msnbc.msn.com/id/17490782/site/newsweek/
No comments:
Post a Comment